Sweet Relief Packaging Redesign

Sweet Relief is a fake company that focuses on making cookies with a target audience of stressed-out college students. This packaging was redesigned with two different packaging styles: a single pack, and a variety pack. It combines abstract drawings with bright colors to express the looseness customers feels after a hectic time/day.

Packaging

Single Packaging: Snickerdoodle

Single Packaging: Snickerdoodle

Variety Pack Packaging

Variety Pack Packaging

Single Packaging: Chocolate Chip

Single Packaging: Chocolate Chip

Single Packaging: Peanut Butter

Single Packaging: Peanut Butter

Single Packaging: Sugar Cookie

Single Packaging: Sugar Cookie

Logo Redesign

Packaging (Single & Variety) Redesign

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